Social media might be an enormous a part of your each day life, similar to it’s for many of us. Whether or not you’re checking in on buddies, catching up on information, or scrolling by the newest traits, social media platforms are all the time inside attain.
When you’re like me, the very first thing you do while you choose up your cellphone throughout some free time is verify social media. Possibly you’re doom scrolling by countless posts, or perhaps you discover one thing truly helpful—both approach, it’s a behavior all of us share.
As we head into 2024’s last quarter, social media’s affect solely continues to develop, altering the way in which we talk, eat content material, and store. The newest social media statistics are full of insights that may assist form your methods for 2025 and past. Let’s dive into the numbers to see what’s trending and the way it impacts you.
From connecting with buddies to discovering new merchandise, social media utilization continues to develop in 2024. Let’s break down the important thing stats that present the variety of social media customers, how they’re interacting with these platforms, and what it means for the long run.
1. World social media use continues to develop
With over 5 billion individuals utilizing social media in 2024, it’s clear that these platforms are deeply embedded in each day life worldwide. The projected progress to 6 billion customers by 2028 means that social media will solely develop into extra influential. For entrepreneurs and social media content material creators, this implies a bigger, extra engaged viewers to focus on, making it important to adapt methods to achieve this rising base.
2. World social media penetration continues to increase
As of 2024, the worldwide social community penetration price stands at 62.2%. This means that greater than half of the world’s inhabitants, or 6 out of each 10 individuals, is lively on social media platforms.
3. Slight decline in each day social media utilization
In 2024, web customers spent a median of 143 minutes per day on social media, a slight drop from 151 minutes in 2023. Whereas the lower could seem minor, it alerts a shift in consumer conduct. Entrepreneurs and content material creators would possibly have to refine their methods, specializing in creating extra participating, high-quality content material to seize consideration in a barely decreased window of consumer exercise.
4. Individuals are lively on a number of social platforms
On common, people use 6.7 completely different social networks every month. This highlights the necessity for entrepreneurs to increase their presence throughout varied platforms to achieve their viewers successfully.
5. Prime causes individuals use social media
Based on information from GWI, the first motive individuals use social media is to remain related with family and friends, with 56% citing this as their fundamental motivation. Filling spare time follows carefully behind, with almost 38% of customers mentioning it. Different prime causes embody studying information tales, discovering content material like articles or movies, and seeing what’s being talked about, every talked about by a good portion of customers.
6. Gen Alpha more and more turns to social media for buying inspiration
Based on GWI, extra Gen Alpha customers wish to social media to find manufacturers and merchandise they like. There was an 11% year-on-year enhance in teenagers who say discovering issues to purchase is certainly one of their fundamental causes for utilizing social media. This development reveals how vital social platforms have gotten in shaping buying behaviors, particularly amongst youthful generations.
Social media demographics like age and gender are key to crafting efficient methods in 2024. Let’s discover the newest stats that reveal who’s utilizing these platforms
7. Slight male dominance in social media utilization
The worldwide gender stability on social media reveals that 53.4% of customers are male, whereas 46.6% are feminine. This comparatively small distinction means that social media platforms are interesting to each genders, however you would possibly need to contemplate these proportions when tailoring content material or campaigns to particular audiences.
8. Instagram and Snapchat lead in feminine consumer base
In April 2024, girls made up 49.2% of Instagram’s customers, the very best share amongst social media platforms. Snapchat follows carefully with 49.1% of feminine customers. Alternatively, X (Twitter) had probably the most male customers, with 60.3% of its viewers being males.
9. Gen Z and millennials lead US social media utilization in 2024
In 2024, Gen Z and millennials proceed to dominate social media utilization within the US, with 69.2 million and 62.5 million customers, respectively. Whereas Gen X has a steady consumer base of fifty.2 million, child boomers see a gradual decline, reaching 35.5 million customers.
Every social media platform has its distinctive strengths, and in 2024, the numbers spotlight the place customers are spending their time. Let’s dive into the stats that reveal which social media platforms are main the way in which.
10. Fb leads in marketer preferences
In a 2024 survey, 86% of entrepreneurs reported utilizing Fb for his or her advertising and marketing efforts, making it the most well-liked platform. Instagram and LinkedIn adopted, with 79% and 65%, respectively. This highlights Fb’s continued dominance within the advertising and marketing world whereas additionally showcasing the significance of visible platforms like Instagram {and professional} networks like LinkedIn. A various platform technique is crucial to reaching diverse audiences successfully.
11. Fb leads in month-to-month lively customers
Fb continues to carry the highest spot with 3.07 billion month-to-month lively customers (MAU), whereas YouTube follows with 2.5 billion. This reveals Fb’s dominance in consumer engagement, however YouTube’s vital viewers measurement nonetheless makes it a essential platform for entrepreneurs. Each platforms supply huge potential, and you may profit from sustaining a robust presence on each to achieve various audiences.
12. YouTube leads because the most-opened app
YouTube ranks because the most-opened app in 2024, with a Knowledge.ai index rating of 100. WhatsApp follows carefully with a rating of 83.4, which means it was opened 83.4% as typically as YouTube. This highlights YouTube’s dominance in consumer engagement, particularly for video content material, whereas messaging platforms like WhatsApp stay extremely widespread.
13. TikTok leads in common time per consumer
Over the past quarter of 2023, the common TikTok consumer spends 31 hours and 47 minutes on the platform month-to-month. Subsequently, it’s probably the most used social media platform by common time per consumer (ATPU). YouTube follows carefully, with customers averaging 27 hours and 43 minutes.
Engagement is what retains social media alive, and in 2024, the numbers inform an enchanting story. Let’s break down the important thing statistics that present which platforms drive probably the most clicks and what it means for manufacturers attempting to seize their viewers’s consideration.
14. Textual content posts lead in model interplay, however long-form video good points consideration
Based on information from Sprout Social, almost half of customers (47%) are probably to work together with textual content posts from model accounts, with static photographs, short-form movies, and long-form movies following. Nonetheless, rising curiosity in long-form video is especially notable, suggesting that customers are more and more participating with in-depth content material.
15. Humorous content material drives the very best ROI for manufacturers
In a report by HubSpot, 24% of entrepreneurs reported that humorous content material generated the very best return on funding (ROI) for his or her manufacturers. Relatable content material adopted with 18%, whereas interactive and genuine content material every garnered 12%. Different efficient varieties included instructional content material (10%) and model worth content material (9%). This reveals that humor, relatability, and interplay are key components in case you’re searching for to spice up engagement.
16. Instagram outshines Fb in engagement by attain
In 2024, Instagram’s engagement price by attain averages 3.50%, considerably increased than Fb’s 1.20%. This implies that Instagram stays a more practical platform for participating audiences.
17. Instagram leads in model engagement and consumer demand
In Sprout Social’s report, 69% of social media customers reported seeing probably the most participating model content material on Instagram. Moreover, 44% of customers want manufacturers posted much more on the platform, the very best demand amongst all networks.
18. TikTok leads in engagement charges
Nonetheless, in line with RivalIQs information, TikTok boasts a median engagement price of two.63%, outperforming all different social media platforms. Its capability to maintain customers extremely engaged units it other than the competitors.
19. Twitter sees a pointy drop in engagement charges
Prior to now 12 months, Twitter’s engagement charges declined by round 20%, a big drop throughout a interval of main modifications for the platform. This dip displays the challenges Twitter is dealing with, making it tougher to keep up the identical degree of consumer interplay.
Social media promoting provides manufacturers extra alternatives to attach with audiences. Under are figures that present how companies are investing in these platforms and the affect of their promoting efforts.
20. Social media advert spending continues to rise
In 2024, social media promoting spending is anticipated to hit $219.8 billion. This progress displays the rising reliance on social platforms as important advertising and marketing instruments for companies. For entrepreneurs, this highlights the necessity to optimize advert methods to remain aggressive in an area the place funding and competitors are intensifying.
21. Social media adverts take a big share of digital promoting
Social media adverts make up 28.8% of all digital promoting spending. This implies social media continues to be a serious focus for reaching audiences, and it’s very important to allocate budgets successfully to remain aggressive on this area.
22. How entrepreneurs are allocating their social media budgets
Nonetheless, in HubSpot’s survey of entrepreneurs, the most important portion of social media budgets in 2024, 27%, is being allotted to creating natural content material. Paid content material creation follows at 22%, whereas 18% is devoted to influencer partnerships. Moreover, 16% goes to neighborhood administration and one other 16% to promotions, contests, and giveaways.
23. YouTube surpasses Fb in advert attain
Based on latest information, YouTube adverts attain 2.50 billion customers per thirty days, surpassing Fb’s 2.24 billion. This vital lead demonstrates YouTube’s rising affect as a social media platform for advertisers
24. YouTube leads in ROI for social media platforms in 2024
Based on HubSpot’s information, YouTube is seen as the highest platform for return on funding (ROI), with 25% of respondents highlighting it as the best choice. Fb follows carefully at 22%, whereas Instagram reveals robust progress with 21%. TikTok, X (Twitter), and LinkedIn lag behind, with TikTok at 14%, and each X and LinkedIn at 6%.
25. Prime advantages of social media advertising and marketing
A 2024 survey revealed that 83% of entrepreneurs see elevated publicity as the highest good thing about social media advertising and marketing. Elevated visitors and lead era adopted carefully, with 73% and 65%, respectively. This reveals how social media stays a key driver for visibility and enterprise progress.
Wrapping up
Social media is not only for passing time. It’s a pressure shaping how we join, eat, and interact with the world. The social media stats show simply how highly effective these platforms have develop into. With billions of customers and fixed progress, it’s clear that social media will proceed to be a key participant in our each day lives—and a essential instrument in digital advertising and marketing.
As you stay up for 2025, these statistics ought to encourage you to rethink your methods and faucet into the ever-evolving world of social media. Understanding the traits and behaviors behind these platforms offers you the info to make smarter, extra impactful strikes, and keep forward of the sport.
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