Vevo, the world’s main music video community, has unveiled its annual end-of-year charts, highlighting the most-watched movies and artists of 2024. KAROL G and Taylor Swift dominate as soon as once more, topping the worldwide and U.S. artist charts, respectively.
“Artists are the largest influencers on this planet, and the visible nature of music movies deepen an artist’s reference to their followers in a novel approach that goes past the music itself. A frequent and constant video launch technique not solely enhances an artist’s model, nevertheless it additionally galvanizes their fanbase,” mentioned JP Evangelista, senior vp, Content material, Programming & Advertising, Vevo. “Main popular culture moments are due to this fact mirrored in music video viewership, and Vevo’s annual recap supplies the music and wider media and leisure business with a barometer for what was trending this yr.”
KAROL G secured the title of Vevo’s Most Watched World Artist for the fourth consecutive yr with 3.5 billion views, adopted by Shakira (1.96 billion) and Taylor Swift (1.95 billion). The Weeknd (1.8 billion) and Feid (1.7 billion) accomplished the highest 5. In the meantime, within the U.S., Taylor Swift led with 470 million views, adopted by Future, whose prolific output of 90 movies propelled him to second place with 462 million views.
Eminem’s nostalgic “Houdini” was 2024’s Prime World Premiere, amassing 56.2 million views in its first two weeks, whereas Kendrick Lamar’s “Not Like Us” adopted with 51.1 million views. Sabrina Carpenter’s “Style,” The Weeknd’s “Dancing within the Flames,” and KAROL G’s collaborative “+57” rounded out the highest 5.
In a groundbreaking second, Becky G’s Regional Mexican video, “POR EL CONTRARIO,” grew to become Vevo’s Most Watched World Video with 312.7 million views, marking a primary for the style. Woman Gaga and Bruno Mars’ “Die With a Smile” took second (298.6 million), adopted by FloyyMenor and Cris MJ’s “Gata Solely” (296.4 million).
Within the U.S., Nation music achieved a historic milestone as Shaboozey’s “A Bar Tune (Tipsy)” topped the chart with 82.9 million views. Kendrick Lamar’s “Not Like Us” and Put up Malone’s “I Had Some Assist” claimed second and third, showcasing the variety of Vevo’s most-watched music this yr.
This yr’s rankings replicate a dynamic shift in world music, with Nation, Hip-Hop, and Regional Mexican genres making unprecedented strides.
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