AmuThaMC has made his goals a actuality: he’s made music a full-time profession, taking good care of his household and doing all of it on his phrases. However none of it surprises him. Because the Brisbane rapper tells Advanced AU, he’s labored for this, and now he and his friends are reaping the rewards.
The most recent would possibly simply be the sweetest but—starring in a JD Sports activities marketing campaign with New Steadiness alongside A.GIRL and his brother, fellow rapper Nokz. The marketing campaign has seen his image up in lights throughout Australia and New Zealand and has reached swathes of proud family and friends.
It’s a far cry from rising up in Forest Lake, Brisbane, an space Amu describes as “Not like a hood space, however not a pleasant space.” Within the span of 20 years, Amu has gone from writing poetry outdoors of his native grocery store to rocking a competition stage along with his brother, rising from being an upstart of his metropolis’s hip-hop scene to one in every of its elder statesmen.
Amu would hearth his first shot on the nationwide stage means again in 2016, responding to an industry-wide diss from MLBRN to spark a back-and-forth. After almost half a decade out of the highlight, Amu resurfaced in 2020 with “Some Nights,” a sonic shift that noticed the emcee pair lyricism with melody.
It set the desk for a run of hits, probably the most outstanding being “My Crew,” a raucous all-in anthem that’s since racked up upwards of one million streams and solidified Amu as one of many Brisbane scene’s most beloved veterans.
Waiting for the second half of 2024, Amu is able to get busy. He’s launching a brand new period. Talking with Advanced AU, Amu talks in regards to the evolution of his sound, his household, and one of the best present he’s performed.
How did you begin making music?
I have been writing music since I used to be 11 or 12. I used to jot down outdoors on a milk crate on the native FoodWorks. Folks would see me and so they all the time thought I used to be loopy. Associates will inform me, “Man, we used to assume you had been a dreamer,” however I’m glad I caught at it. Clearly, I’m one of many oldest within the scene. I’m 30. So I used to be making music earlier than loads of these artists—it was all I needed to do.
With my brother Nokz, he was very proficient from the beginning. He is gifted at something he does as a result of he’s that kind of individual—he finds a means of getting stuff accomplished, whereas for me, music has all the time been my solely focus.
Supply hyperlink
