COS faucets actors Christopher Abbott and Colman Domingo and musician Aidan Bissett for its fall-winter 2024 marketing campaign. In portraits captured by Karim Sadli, the trio stands as symbols of versatility and trendy masculinity.
COS Fall/Winter 2024 Marketing campaign
The marketing campaign unfolds in timeless black and white, with styling helmed by Jane How whose easy contact brings out the essence of every look.
Christopher Abbott embodies understated cool in denim—a staple reborn with a way of ease. COS’ relaxed jacket paired with basic denims creates a laid-back but refined silhouette, evoking a mode harking back to 90s minimalism.
Colman Domingo takes a extra polished route, choosing a double-breasted wool go well with. Its relaxed match pushes boundaries between tailoring and luxury, a nod to the evolving codes of trendy menswear.
In the meantime, Aidan Bissett wears outsized tailoring—a go well with paired with a polo shirt that effortlessly marries the informal and the formal, a modern tackle the sartorial.
The marketing campaign’s simplicity permits the clear strains and relaxed matches to shine. Whether or not denim or wool, COS delivers a cohesive message of clothes transcending time, mixing the enduring with the now.
The season appears like a research in contrasts—tailor-made but easygoing, acquainted but forward-thinking.
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