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Jamie Dornan is one of Diet Coke’s latest brand ambassadors in the UK. Pin
Jamie Dornan is one in every of Food regimen Coke’s newest model ambassadors within the UK. Photograph: Food regimen Coke

Jamie Dornan, using the excessive of his current Loewe perfume marketing campaign, has pivoted to a different important model collaboration—this time with Food regimen Coke. As the brand new face of the “This Is My Style” marketing campaign, Dornan appeared at its launch, showcasing his easy strategy to good informal dressing.

Jamie Dornan poses for photos with Nick Grimshaw at the launch event for his Diet Coke campaign.Pin
Jamie Dornan poses for photographs with Nick Grimshaw on the launch occasion for his Food regimen Coke marketing campaign. Pictures: Dave Benett / Getty Pictures

The actor, styled by Jeanne Yang, opted for a clear look: a Gentle Goat crewneck paired with olive chinos and basic white sneakers.

Jamie Dornan for Food regimen Coke Advert

All smiles, Jamie Dornan is pictured on a unicorn floatie for his new Diet Coke commercial. Pin
All smiles, Jamie Dornan is pictured on a unicorn floatie for his new Food regimen Coke industrial. Photograph: Food regimen Coke

The Food regimen Coke marketing campaign itself faucets into Dornan’s recognized affinity for cold-water swimming, including a playful contact that sees him lounging on a pink unicorn floatie, a nod to the lightheartedness Food regimen Coke brings to its picture. It’s a mix of humor and on a regular basis luxurious that aligns completely with Dornan’s evolving fashion and public persona.

Actor Jamie Dornan films the “This Is My Taste” Diet Coke advertisement. Pin
Actor Jamie Dornan movies the “This Is My Style” Food regimen Coke commercial. Photograph: Food regimen Coke

Dornan mirrored on his involvement with Food regimen Coke, saying, “I’m actually happy to affix the Food regimen Coke household. The ‘This Is My Style’ marketing campaign resonated with me immediately because it reminds us all to take moments for ourselves to do no matter makes us glad. Particularly if that features taking a break in your day to drink a Food regimen Coke while lounging on a unicorn floatie.”

Behind the Scenes: Jamie Dornan films his Diet Coke commercial. Pin
Behind the Scenes: Jamie Dornan movies his Food regimen Coke industrial. Photograph: Food regimen Coke

The commercial’s lightness encapsulates a second of self-indulgence that has outlined Dornan’s current trajectory—one wherein he balances depth with a wink of playfulness.


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