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Jermaine Dupri has used the discharge of Sexyy Purple‘s newest album to make a degree concerning the true present state of Hip Hop and the way he imagine the style will be salvaged..

Showing at United Masters’ SelectCon convention in Atlanta over the weekend, the So So Def legend spoke in dialog withe the distribution platform’s CEO Steve Stoute and provided his ideas on the matter.

“Individuals gotta cease mendacity,” he stated. “That’s the start of the reply…The trade nonetheless tries to make you imagine that for those who a sizzling artist and you bought a single, that promoting albums don’t matter…Akademiks posted at this time about Sexyy Purple album solely doing 28,000 copies.

“Within the period that I got here within the music trade, for those who offered 28,000 copies, you didn’t get no different probability to stroll within the constructing once more. N-ggas was not speaking to you for those who offered 28,000 information. It’s such a disconnect between individuals understanding the streaming scenario and really what you taking a look at.”

He added: “I got here from an period the place the numbers had been 80,000 100, 200, 800, 900. This feels prefer it’s going backwards to me.”

It must be famous that whereas Sexxy Purple’s newest challenge In Sexyy We Belief truly offered 27,000 equal models, in at this time’s music trade, that was sufficient to land the discharge on the no. 17 place on the Billboard 200 album chart. Take a look at the clip beneath, which begins at concerning the 18:40 mark.

HHDX YouTube Video Player - Play ButtonYoutube Video - Jermaine Dupri Cites Sexyy Red's Album Sales While Explaining How To Save Hip Hop

Whereas Sexyy’s album gross sales may need disillusioned Dupri, she’s nonetheless one of many largest rising names in rap.

Final week, Lil Child introduced he was gearing up for an additional Sexyy Purple collaboration that she herself appears to have confirmed.

The Atlanta native shared an unreleased tune snippet on his Instagram Tales that featured vocals by the pair.

All my n-ggas a plug, I ain’t by no means gotta purchase no weed,” the 26-year-old will be heard rapping within the preview, following which her peer takes over.

Quickly after the Grammy winner teased the observe on social media, the St. Louis spitter shared the clip on X (previously Twitter), although neither have shared a launch date for the tune but.

Sexyy Purple and Lil Child beforehand joined forces on “Lick Me” earlier this yr, which was launched as a part of In Sexyy We Belief.

Sexyy Red Jokes About How She Manages To Get So Many Drake Features

Music apart, Sexyy Purple has has been branching out of late.

The “Pound City” rapper, who’s a lifelong wrestling fan, made her debut on WWE NXT earlier this week, the place she introduced that she can be internet hosting the upcoming Battleground occasion on the UFC Apex in Las Vegas.

She additionally met professional wrestling veteran Shawn Michaels backstage, and the pair appeared in a video collectively by which they may each be seen singing the refrain to his theme tune “I’m A Horny Boy.”

Quickly after, WWE chief content material officer and head of inventive Triple H responded to the clip on social media, joking: “Let’s all be glad he didn’t begin twerking.”




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