Notion is the place groups come to put in writing, plan, and arrange in a single AI-powered workspace. It’s a robust software utilized by groups worldwide. Nevertheless, the comparatively younger lifecycle advertising group confronted challenges as the corporate expanded.
With 80% of customers exterior of the US and hundreds of thousands extra worldwide, scaling personalised communication was not simple. The group wanted a trusted platform to offer flexibility and management to make sure their messaging resonated with prospects no matter location, language, and preferences.
They turned to Buyer.io. Inside just a few months, the lifecycle group wasn’t simply sending personalised emails—they have been influencing product adoption and engagement and driving measurable affect.
Contained in the case research:
- Localized campaigns elevated conversion charges by 6-7%
- Personalised onboarding resulted in a 49-51% open fee and a 1-1.5% CTR
- A/B testing improved open charges by 20%, driving product adoption
Increasing to a world viewers
As their world consumer base grew, the Notion group realized they weren’t successfully speaking with some markets. One dimension doesn’t match all, particularly concerning the consumer’s language. How might they use their obtainable sources to scale communication to hundreds of thousands of individuals in numerous languages?
Utilizing Buyer.io, the group arrange localized onboarding campaigns tailor-made to the recipient’s location and language, particularly focusing on the Korean and French markets. These campaigns deeply resonated with customers worldwide, fostering higher engagement and resulting in a notable elevate in conversion charges by 6-7%.
“Relevance and personalization are non-negotiable right this moment! Buyer.io made scaling personalization for hundreds of thousands of customers easy. Now, we may give new customers a extremely personalised onboarding expertise no matter location or language.”
– Meli Musson, Progress Advertising, Lifecycle at Notion
Influencing function adoption with user-centric messaging
The Notion lifecycle group is massive on “fast and soiled” experiments, the place they iterate on the fly and take a look at as they go. One such experiment started by figuring out a possibility to enhance function adoption.
The group hypothesized that if they might determine which new options customers have been involved in (however not buying), they might create a customized marketing campaign to encourage adoption.
Utilizing Buyer.io’s dynamic logic, the Notion group recognized when customers engaged with new options and decided their personas. They then directed them down personalised paths in an automatic e mail marketing campaign. These tailor-made communications shared sensible and useful methods to make the most of the brand new options, leading to certainly one of Notion’s most profitable campaigns ever!
This personalised marketing campaign achieved a powerful 49-51% open fee and a 1-1.5% click-through fee (CTR), demonstrating the effectiveness of focused, user-centric messaging.
“Buyer.io makes it very easy for us to check and create content material on the fly. We’re consistently testing campaigns to enhance product engagement.”
— Jonny Bigelow, Progress Advertising, Lifecycle at Notion
Higher positioning and predictive advertising
After seeing success with function adoption, the group sought extra methods so as to add worth. They puzzled if the lifecycle group might immediately affect product launches and positioning.
For an upcoming new product launch, the group utilized Buyer.io’s A/B testing capabilities to experiment with topic traces to find out one of the best ways to place a brand new product for optimum affect.
The outcomes have been large—merely repositioning a single phrase in one of many topic traces led to a 20% enhance in open charges! Working alongside the product group, they utilized these findings on to the positioning of the brand new product. With up to date positioning, the massive launch and adoption of the replace have been certainly one of their greatest to this point.
The lifecycle group’s findings, by knowledge, not solely enabled them to collaborate confidently with the product group and align on efficient positioning but additionally considerably impacted the corporate, finally driving hundreds of thousands in income.
“A/B testing is a cornerstone of our lifecycle advertising perform at Notion. We’ve got used it to energy product launches to maximise affect.”
– Jonny Bigelow
Driving worth to hundreds of thousands
Buyer.io is extra than simply an e mail software for Notion’s lifecycle group. It has reworked the small however mighty lifecycle group into a robust progress group, enabling them to run a whole bunch of experiments, ship hundreds of thousands of messages globally, and use knowledge to belief their findings and drive methods that affect your complete firm.
Immediately, the group has pushed hundreds of thousands in worth for the enterprise, validated hypotheses effectively, and discovered which ways and methods yield one of the best outcomes. By turning into trusted companions with the product group, Notion’s lifecycle group has delivered significant messaging that makes an actual and measurable affect. With Buyer.io, they advanced from only a lifecycle group into an important lever of Notion’s success.
“Our agile experimentation has allowed the lifecycle group to validate hypotheses with a lot much less work. With Buyer.io, we aren’t simply delivering messaging; we’re making an actual and measurable affect.”
– Jonny Bigelow
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