I keep in mind the primary time I signed up for Twitter again within the day—again when it was all about sharing fast updates and following celebrities’ each tweet. It felt like a unending stream of ideas from the world over, all packed into 140 characters.
Quick ahead to at present, and it’s laborious to consider how a lot has modified. With Elon Musk’s huge $44 billion acquisition and the shift to X, the platform looks like an entire new beast. What hasn’t modified, although, is its place as a social media powerhouse, and truthfully, I’ve discovered myself diving into its numbers to make sense of the place X stands at present.
So, when you’re as curious as I used to be about how many individuals are nonetheless tweeting, who’s raking in followers, or how a lot time we’re all actually spending scrolling, this deep dive into X’s stats provides you with all of the solutions.
1. Twitter/X at a look: Prime statistics
- 500 million month-to-month energetic customers worldwide (Supply: X/Twitter CEO Linda Yaccarino)
- 245 million each day energetic customers globally (Supply: X/Twitter)
- X reaches 12.6% of worldwide web customers (Supply: DataReportal)
- 61.2% of customers are male, whereas 38.8% are feminine (Supply: DataReportal)
- The platform generated $2.98 billion in promoting income in 2023 (Supply: eMarketer)
- 1,000 staff work at X at present, down from 7,500 in 2021 (Supply: PayScale)
- Probably the most adopted account on X is Elon Musk with 166.43 million followers (Supply: Social Blade)
2. A quick historical past of Twitter/X: From tweets to rebranding
- The primary tweet was despatched on March 21, 2006 by Jack Dorsey (Supply: Twitter).
- Twitter hit one billion tweets in 2009 (Supply: Statista).
- Twitter went public in November 2013 with 200 million customers (Supply: TechCrunch).
- Elon Musk bought Twitter for $44 billion in 2022, rebranding it to X (Supply: The New York Occasions).
3. Month-to-month energetic customers: World and U.S. attain
- X presently has over 500 million month-to-month energetic customers worldwide (Supply: X/Twitter CEO Linda Yaccarino).
- Elon Musk claimed 600 million customers in Could 2024, although the extra accepted determine is 500 million (Supply: Elon Musk, Linda Yaccarino).
- 50.5 million customers are primarily based in the US (Supply: Statista).
4. Each day energetic customers: A better look
- X has round 245 million each day energetic customers worldwide, based on firm estimates (Supply: X/Twitter).
- Impartial analyses, resembling Apptopia, recommend each day customers may very well be as little as 121 million (Supply: Apptopia), although official numbers vary from 200-250 million DAUs (Supply: Mashable, Trade Dive).
- X ranks twelfth among the many hottest social networks globally, reaching 12.6% of web customers (Supply: DataReportal).
- Right here’s how X stacks up in opposition to different main platforms as of October 2023 (Supply: DataReportal):
- Fb: 3,030 million customers
- YouTube: 2,491 million customers
- WhatsApp: 2,000 million customers
- X (Twitter): 666 million customers
6. Who makes use of X? Demographics breakdown
– Age Demographics:
- 58.38% of X’s customers are between 18-34 years previous (Supply: Similarweb).
- The biggest age group is 25-34 with 29.58% of customers (Supply: Similarweb).
– Gender Demographics:
- 61.2% of customers are male (Supply: DataReportal).
- 38.8% are feminine, making X extra male-dominated than platforms like Instagram or LinkedIn (Supply: DataReportal).
7. Fashionable Twitter/X accounts: Prime influencers and celebrities
– The highest 5 most adopted accounts are (Supply: Social Blade):
1. Elon Musk – 166.43 million followers
2. Barack Obama – 131.96 million followers
3. Justin Bieber – 111.5 million followers
4. Cristiano Ronaldo – 110.43 million followers
5. Rihanna – 108.48 million followers
8. Twitter/X person progress: Milestones over time
– Twitter/X has seen constant progress since 2017 (Supply: Statista). Listed here are key progress milestones:
- Q1 2017: 109 million DAUs
- Q1 2020: 166 million DAUs
- November 2022: 259.4 million DAUs
- September 2023: 245 million DAUs (revised determine)
9. Why folks use X
– 60.6% of customers log into X to remain updated with information and present occasions (Supply: DataReportal).
– Different frequent actions embrace:
- 34.9% use it to analysis manufacturers or merchandise (Supply: DataReportal).
- 34.8% browse for entertaining content material (Supply: DataReportal).
- 27% put up or share photographs or movies (Supply: DataReportal).
10. X’s monetary efficiency: Income and valuation
X’s promoting income reached $2.98 billion in 2023, down from $4.14 billion in 2022 (Supply: eMarketer). Right here’s a year-by-year breakdown of promoting income (Supply: eMarketer):
- 2021: $4.46 billion
- 2022: $4.14 billion
- 2023: $2.98 billion
X presently employs round 1,000 staff, a major drop from 7,500 in 2021 (Supply: PayScale).
Wrapping up
After diving into all these numbers, it’s clear that X, previously generally known as Twitter, stays a major participant within the social media world, regardless of all of the modifications it’s gone by way of. From Elon Musk’s takeover and rebranding to X, to its person base of over 500 million month-to-month energetic customers, the platform continues to carry its floor. The demographic breakdown exhibits a powerful, predominantly male viewers, with youthful customers main the cost. And regardless of fluctuations in its each day energetic customers and promoting income, X nonetheless instructions consideration as a hub for information, leisure, and model engagement.
Despite the fact that X is now not the social media big it as soon as was by way of advert income, its affect is simple. Probably the most adopted accounts, like Elon Musk and Barack Obama, display the platform’s world attain, whereas its presence in nations like Japan, India, and Indonesia exhibits its rising attraction past the U.S. As X continues to evolve, it’ll be fascinating to see how these stats shift sooner or later. Whether or not you’re an off-the-cuff person or a model hoping to leverage its attain, X continues to be very a lot price keeping track of.
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