Prada sparks a brand new dialog. For fall-winter 2024, the Italian style home launches a marketing campaign that embodies its artistic philosophy—a dynamic alternate of views.
Ferdinando Verderi takes the reins because the commercial’s artistic director, driving the dialogue ahead.
Prada Fall/Winter 2024 Marketing campaign
At Prada, human interplay is the lifeblood of style. It’s the cornerstone of the esteemed partnership between Miuccia Prada and Raf Simons.
This season, the main target shifts to the distinctive views of Damson Idris and Harris Dickinson, who reunite with Prada alongside Hunter Schafer and Letitia Wright.
The end result? A fascinating marketing campaign that exalts the fantastic thing about connection.
Willy Vanderperre’s lens captures the fervor of the alternate, whereas Garrett Bradley directs marketing campaign shorts that unfold like intimate confessions.
American filmmaker and author Miranda July pens the script, exploring the profound energy of communication that transcends eras and mediums.
As concepts are exchanged, individuality offers option to collective creativity. The Prada collective, a bunch of various skills, converges, embracing a season of glossy, polished designs that declare, “Now that we’re right here,” the dialog has begun—and it’s solely the beginning.
