Loewe units the tone for pre-spring 2025, leaning into its knack for character exploration. This season, the model digs deeper, increasing its narrative with an arresting lineup captured by Juergen Teller’s lens.
Loewe Pre-Spring 2025 Marketing campaign
Teller captures the intriguing distinction between the expertise and their personas, spotlighting “Child Reindeer” lead Richard Gadd, “Outer Banks” actor Drew Starkey, and “One Day” star Leo Woodall. This trio mingles with eclectic figures, akin to dancers and medieval knights, making a surreal, layered tableau.
Loewe performs with contrasts—showcasing the whole lot from fur and leather-based outerwear to rugged denim and outsized leather-based totes swinging subsequent to military-inspired boots. A sleeveless “Holywood” tee on Woodall contrasts the metallic gleam of gold trousers, pushing the envelope in each kind and idea.
In the meantime, Starkey’s workwear-inspired jumpsuit contrasts the nostalgic enchantment of Gadd’s cable-knit sweater accessorized with a suede bag and chunky boots. Loewe distorts Americana, injecting a jolt of eccentricity that blurs strains and toys with expectations.
The season combines traditional motifs and playful subversion, reworking pre-spring right into a dynamic intersection of clashing visuals. Finally, Loewe’s dedication to pushing boundaries stays unwavering.
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