A examine printed within the journal Science Advances finds that AI enhances creativity by boosting the novelty of story concepts in addition to the ‘usefulness’ of tales—their skill to interact the audience and potential for publication. The paper is titled “Generative AI enhances particular person creativity however reduces the collective range of novel content material.”
It finds that AI “professionalizes” tales, making them extra pleasurable, extra prone to have plot twists, higher written and fewer boring.
In a examine by which 300 individuals had been tasked with writing a brief, eight-sentence ‘micro story‘ for a audience of younger adults, researchers discovered that AI made these deemed much less inventive produce work that was as much as 26.6% higher written and 15.2% much less boring.
Nonetheless, AI was not judged to reinforce the work produced by extra inventive writers.
The examine additionally warns that whereas AI might improve particular person creativity, it could additionally end in a lack of collective novelty, as AI-assisted tales had been discovered to include extra similarities to one another and had been much less diversified and numerous.
The researchers, from the College of Exeter Enterprise College and Institute for Knowledge Science and Synthetic Intelligence in addition to the UCL College of Administration, assigned the 300 examine individuals to a few teams: one group was allowed no AI assist, a second group may use ChatGPT to supply a single three-sentence beginning thought, and writers within the third group may select from as much as 5 AI-generated concepts for his or her inspiration.
They then recruited 600 individuals to evaluate how good the tales had been, assessing them for novelty—whether or not the tales did one thing new or surprising—and ‘usefulness’—how applicable they had been for the audience, and whether or not the concepts may very well be developed and doubtlessly printed.
They discovered that writers with probably the most entry to AI skilled the best features to their creativity, their tales scoring 8.1% larger for novelty and 9% larger for novelty in contrast with tales written with out AI.
Writers who used as much as 5 AI-generated concepts additionally scored larger for emotional traits, producing tales that had been higher written, extra pleasurable, much less boring and funnier.
The researchers evaluated the writers’ inherent creativity utilizing a Divergent Affiliation Job (DAT) and located that extra inventive writers—these with the best DAT scores—benefited least from generative AI concepts.
Much less inventive writers conversely noticed a larger improve in creativity: entry to 5 AI concepts improved novelty by 10.7% and usefulness by 11.5% in contrast with those that used no AI concepts. Their tales had been judged to be as much as 26.6% higher written, as much as 22.6%, extra pleasurable and as much as 15.2% much less boring.
These enhancements put writers with low DAT scores on a par with these with excessive DAT scores, successfully equalizing creativity throughout the much less and extra inventive writers.
The researchers additionally used OpenAI’s embeddings utility programming interface (API) to calculate how comparable the tales had been to one another.
They discovered a ten.7% improve in similarity between writers whose tales used one generative AI-idea, in contrast with the group that did not use AI.
Oliver Hauser, Professor of Economics on the College of Exeter Enterprise College and Deputy Director of the Institute for Knowledge Science and Synthetic Intelligence, mentioned, “This can be a first step in learning a query basic to all human conduct: how does generative AI have an effect on human creativity?
“Our outcomes present perception into how generative AI can improve creativity, and removes any drawback or benefit based mostly on the writers’ inherent creativity.”
Anil Doshi, Assistant Professor on the UCL College of Administration added, “Whereas these outcomes level to a rise in particular person creativity, there may be threat of dropping collective novelty. If the publishing trade had been to embrace extra generative AI-inspired tales, our findings counsel that the tales would turn into much less distinctive in combination and extra comparable to one another.”
Professor Hauser cautioned, “This downward spiral exhibits parallels to an rising social dilemma: if particular person writers discover out that their generative AI-inspired writing is evaluated as extra inventive, they’ve an incentive to make use of generative AI extra sooner or later, however by doing so the collective novelty of tales could also be diminished additional.
“In brief, our outcomes counsel that regardless of the enhancement impact that generative AI had on particular person creativity, there could also be a cautionary notice if generative AI had been adopted extra extensively for inventive duties.”
Extra data:
Anil Doshi et al, Generative AI enhances particular person creativity however reduces the collective range of novel content material, Science Advances (2024). DOI: 10.1126/sciadv.adn5290. www.science.org/doi/10.1126/sciadv.adn5290
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