One of the best tennis manufacturers circle out and in of the style dialog with Federer-like grace. For many years, the 2 disciplines have been loosely intertwined. On the professional circuit, gamers like Nick Kyrgios and Serena Williams have pushed the boundaries of the on-court uniform, accruing fines and prompting gown code upheavals within the course of. Off the courtroom, tennis gear has by no means been hotter: Kith’s ongoing link-up with Wilson continues to promote out; Loewe’s collaboration with On put American racquet prodigy Ben Shelton entrance and middle; and Challengers—with a little bit assist from Zendaya, Jonathan Anderson, and two notably sweaty Rodent Males—catalyzed a run on quick shorts that has but to abate.
Vogue’s love affair with jeu de paume isn’t unrequited. In 2024, there’s a rising appreciation for the consolation, ease, and unmitigated swagger of old-school tennis gear—a marked shift away from the anodyne mesh stuff you’re apt to search out at nation membership professional outlets. A few years in the past, the crew behind Rowing Blazers launched Arthur Ashe, a brand new line of preppy, tennis-adjacent clothes that pays homage to its namesake’s legendary ‘70s-era fashion.
Tennis’s legacy acts have lastly cottoned onto the treasure trove of temper board inspiration of their archives. Nike simply introduced again John McEnroe’s 30-year-old Assault shoe—and adopted it by re-releasing Andre Agassi’s cult-loved Air Tech Problem 2. Even Prince and Wilson have gotten in on the motion, collaborating with a who’s who of indie menswear favorites. Certain, you may nonetheless purchase a pair of swishy poly-blend shorts or a sweat-wicking nylon polo, however given the chance, wouldn’t you fairly go well with up like Richie Tenenbaum or cop a graphic tee impressed by Matisse?
In case your reply to that query was an emphatic, unequivocal YES, you’re in the suitable place. Under are the tennis manufacturers pushing the game to trendy new frontiers, from born-again family names to next-gen upstarts. Clear a little bit closet area, snag a Honey Deuce, and hop on the closest prepare to Flushing: the sport simply acquired a heckuva lot extra thrilling.
Store by Class
The Legacy Stalwarts
Prince
Prince has been mastering the gear facet of tennis for over fifty years, however they’ve not too long ago moved into the fashion world with the identical swagger, most notably by way of a latest collaboration with London’s Percival. The hefty navy knit tennis polo (with a child blue collar trim) is likely to be our favourite, however there’s additionally some covetable pinstripe shorts, and even a full, roomy double-breasted go well with. Past Percival, Prince has additionally dropped restricted releases with Sporty & Wealthy and Trip Sunscreen.
Fred Perry
Alright lads, we weren’t going to depart right here with no Fred Perry second. Based by the three-time Wimbledon winner, the eponymous label was born on the courtroom, however quickly discovered prominence in England’s streetwear circles — the laurel-wreath brand has been adopted by the Mods and Britpop lovers, together with Oasis frontman Liam Gallagher.
Fila
Fila has been a mainstay within the tennis world for many years, however odds are excessive that they didn’t come to thoughts instantly while you noticed this headline. Phrase to the clever: Their on-court efficiency gear remains to be top-notch, however they’ve been constructing out their attire line to mix the very best of their classic tennis appears with trendy updates. Good transfer—simply have a look at that pinstripe polo.
Wilson
If you happen to’ve been anyplace close to tennis, you’ve been close to Wilson. Roger Federer’s most well-liked racket firm does greater than make profitable gear — they’ve additionally been stepping up their fashion sport in an enormous approach over the previous few years. The mainline attire is now robust (see the Professionals Cardigan) however their largest transfer has been an ongoing collaboration with NYC’s Kith, dropping instant-grail attire and gear since 2021. The newest version is not accessible, however like we stated, the primary line is stable.
Lacoste
Let’s be clear: The Lacoste polo is the single most influential piece of tennis way of life clothes. The alligator brand is an icon of the game, and whilst you will not be seeing as many popped collars as you probably did throughout Ye’s Commencement years, the French pique professionals have by no means slowed down. They sponsor one of many all-time greats, Novak Djokovic, however are experimenting on a regular basis with playful reworks of their traditional block polo.
The Efficiency Obsessives
Reigning Champ
One other Vancouver-based model we’d advocate for sporting on the courtroom is Reigning Champ. If you happen to’ve ever shopped round for health gear, you in all probability have heard of them, however chances are you’ll not have seen simply how sick their tennis gear is but. The standout is their Solotex line, which blends the very best of hand really feel, sweat administration, and wonderful match to make among the best attire you’ve ever worn on the courtroom (or off it). The quiet designs are straightforward to combine and match with different manufacturers, too. No brand clashing right here.
Lululemon
Lululemon has grow to be a relentless in our sporting lives, whether or not it’s their gear for yoga, operating, gymnasium exercises, the golf course, or, sure, tennis. Their light-weight polos and shorts carry out nice whether or not you’re taking part in on onerous courts, grass, or clay however they’re additionally straightforward to be ok with shopping for due to their immense utility off the courts—and the way nicely they maintain up in a wash. Premium technical supplies don’t at all times seamlessly transition to common life, however Lululemon makes it look straightforward.
Uniqlo
Okay, another Roger-adjacent point out. (If you happen to work with the GOAT, you must be on the listing, proper?) Everybody is aware of Uniqlo for its menswear fundamentals, nevertheless it’s additionally a sneaky good place for health gear. As with all issues Uniqlo, you get clothes with a contemporary match, immense fashion, and a worth level that’s straightforward on the pockets.
Nike
The shoe canines over at Nike aren’t going anyplace. The Swoosh makes among the finest tennis footwear within the sport, outfitting professionals like Naomi Osaka, Rafael Nadal, and Frances Tiafoe, simply to call a number of. The place the model equally shines, although, is with its heritage attire. If you happen to had a complete archive of Seventies and 80s tennis classics to play with, wouldn’t you re-release it additionally?
On
It’s onerous to even consider tennis as of late with out considering of On. The Swiss model made an preliminary splash by linking with the best tennis participant of all time, Roger Federer, to develop some tennis-specific footwear and attire that slot in properly alongside their operating gear. However when Federer retired, On doubled down, signing two of probably the most thrilling skills in tennis, World No. 1 Iga Swiatek and up-and-coming American Ben Shelton, firmly planting their brand on the game’s future. Their gear has levelled up too—simply have a look at the blurry wash on these tennis shorts.
The Upstart Cool Children
Palmes
The Copenhagen menswear scene is really delivering as of late, so it’s no shock that town has additionally produced certainly one of tennis’ most playful, trendy younger manufacturers. Mixing tailoring and athletic put on, however with a humorousness largely present in streetwear, Palmes has rapidly discovered itself on each menswear man’s moodboard, whether or not by way of their collaboration with the How Lengthy Gone podcast or theretro tennis shoe remaster with the Italian sportswear legends at Diadora.
The Courts
The Southern Californian desert and tennis simply make sense collectively. Located simply exterior of SoCal’s Anza Borrego State Park, The Courts Anza-Borrego will not be solely a grail-level tennis vacation spot however now additionally a merch mecca worthy of your consideration. Blissfully shipped nationwide, their merch contains the aforementioned Matisse homage, plus a bunch of different graphics that can add some appeal to your tennis (and off-court) wardrobe.
Yony LA
When a vogue model founder loves tennis, good issues are likely to comply with. Yony’s tennis line marries up to date and retro identical to Palmes, Prince, and The Courts above, is the right mixture of contemporary and retro, with a wholesome dose of technical efficiency built-in, too. Tees, shorts, and tracksuits are the highlights of the gathering, however there are handful of tremendous comfortable off-court choices made with heavyweight, USA-grown cotton French Terry.
Jacques
A few of our absolute favourite fashion items within the tennis world are from Jacques NYC. Pairing prepster classics with trendy tailoring and efficiency, the model lives in a sporty nook of the quiet luxurious increase. It’s hyperfocused on pure supplies like merino wool and wood-based renewables, which implies not solely are you retaining that pesky carbon footprint down, however you’re investing in items that can really feel wonderful in your pores and skin and arise over time.
Arthur Ashe
A more moderen label from the thoughts of Jack Carlson and the Rowing Blazers crew, Arthur Ashe pays homage to one of the essential figures to ever grace the tennis courtroom. Preppy pique polos, paisley shorts, and sweater vests lead the gathering, whereas efficiency mesh shorts and different on-court items add some technical aptitude to the model’s lineup. Additionally, for you classic heads on the market: Rowing Blazers typically drops its personal Arthur Ashe-inspired classic finds that go approach onerous.
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